Summer campaign for Cactus Club Cafe inspired by tropical golden hour. Developed as part of a broader brand refresh, the work defined a new creative direction and visual system—introducing a warmer, more cinematic, lifestyle-led expression of the brand.

Cactus 2025 Summer Campaign

Creative Direction: Bev Turner
Designers: Steph McDonell, Meabh Silke
Copywriter: Katharine Moore
Photographer: Kornelia Kulbaki
Videographer: Shawn Will Lee / Sherman Chong