CACTUS x APEROL
SUMMER SESSIONS
Creative Direction: Bev Turner
Designer: Steph McDonell,
Ronnie Mejia, Meabh Silke,
Copywriter: Katharine Moore
Photographer: Kornelia Kulbaki
Videographer: Shawn Will Lee
Launched in collaboration with Cactus Club Cafe and Aperol, Summer Sessions campaign included a promotion every Sunday and Monday featuring a suite of Aperol signature cocktails.
The summer campaign transported guests to a sun-drenched patio in southern Italy. The campaign spread across all brand channels including in-store signage, coasters and all digital mediums.
